Keeping your print brochure alive is crucial for face-to-face interactions—it's great to be able to show off your brand by spreading fantastic marketing collateral across a conference table. But is it wrong to focus resources on print when it's your online marketing that gets a proven return on investment?

Print versus web is a false dichotomy.

You can have your cake and eat it too by converting your print brochure into a powerful online marketing asset. This type of marketing collateral is especially effective at reaching customers who are evaluating you as a provider of solutions to their challenges or needs.

An online brochure has many benefits:

1). Return on investment: you can use analytics to track how many viewers become customers

2). Cost savings on distribution: you don’t have to print and mail large quantities of brochures

3). Ease of access for your ideal customers

4). Opportunities for engagement, such as links to social sharing, newsletter sign ups, and other areas of your website

5). Takes up no space and has less impact on the environment

6). Converting your print brochure to an online format doesn’t have to be an expensive or complicated process. You’ve already got the content, the look, and the feel—all you need is a way to deliver it.